Founded in 1997, the brand is positioned as "interesting play" and "wise learning". Aiming at "stimulating talents, enlightening wisdom and mastering future", the brand concentrates on R&D and design of intelligence toys applicable to the pre-school children at the age of 3-6, and builds the scene experience of edutainment to establish the toy heaven which is full of interest and can develops children's potential. In 2021, the toy shopping trolley independently designed was best-selling in South Korea e-mart supermarket.
In 2021, the brand was specially reported in the Innovative Guangdong; Partner of "Champion Growth Description" of China Media Group
LITTLE STEP devotes to customizing children's wear and school uniform, and will become the intimate "partner" on the growth road of children.